Global fashion powerhouse BOSS has officially launched its Fall/Winter 2025 collection, accompanied by its bold new campaign, “Be the Next.” This global initiative celebrates the spirit of ambition, individuality, and next-generation talent, bringing together an eclectic mix of influential voices across fashion, film, sports, and music.
At the heart of the campaign is Indian actor and dancer Ishaan Khatter, making his international debut as a face of BOSS. Fresh off his critically acclaimed performance in HOMEBOUND, a standout at the 2025 Cannes Film Festival, Khatter brings a vibrant energy and confidence that resonates deeply with the ethos of the new collection.
Joining him are a diverse group of global stars: British actor Aaron Pierre, known for his classical training and rising Hollywood profile; S.COUPS, leader of the K-pop phenomenon SEVENTEEN; American tennis star Taylor Fritz; and fashion model Amelia Gray, whose bold presence has made waves in the industry. Together, they embody the campaign’s message—challenging convention, embracing individuality, and defining what it means to be the next BOSS.
The Fall/Winter 2025 collection blends signature BOSS tailoring with modern, elevated aesthetics. Rich textures, tonal layering, and structured silhouettes come together to create looks that are both refined and expressive—designed for individuals who carve their own path with confidence and purpose.
In the campaign’s hero film, Khatter is seen navigating a tunnel toward light—symbolizing transformation, ambition, and resilience. Dressed in sleek, contemporary pieces from the collection, he represents a new generation unafraid to evolve and lead.
“‘Be the Next’ is about staying authentic, breaking limits, and growing with every step. For me, it’s not just about reaching success—it’s about the stories we create along the way,” says Khatter.
With this campaign, BOSS continues to solidify its position as a brand that fuses timeless style with a forward-looking mindset. The Fall/Winter 2025 line serves as both a fashion statement and a call to action—for the bold, the driven, and the next wave of leaders.
